Consulting service: Customer knowledge

Explore and understand the behaviors and expectations of your users

Being user-centric is not just about being interested in brand-user interaction. Knowing and understanding your users is the key to the success of a project.

Who are your users and your personas?
What are their habits?
What are their needs and expectations
...

It is through solid customer knowledge that you will build an offer that is relevant because it is adapted to real needs.

Understanding your customers is an essential step to be user-centric

The objectives of good customer knowledge

(non-exhaustive list of examples)

Define your core target
Building personas
Understanding purchasing journeys or usage behaviors

Check the relevance of an offer
Identify development opportunities
And many others depending on your project

Are you looking to get to know your customers better?

Request a tailor-made proposal

Your deliverables

(non-exhaustive list of examples)

Detailed personas and archetypes
Customer journeys
Consumer insights
Prioritization of the elements of an offer
Quantified typology of your users

Selection of functionalities to develop according to the chosen core target

Discover a concrete example of customer knowledge support

The Bip&Go customer case shows how they used customer knowledge to design a new mobile application, bringing new services to their current customers while opening up to new segments.

Bip&Go case study

A customer knowledge study in practice

Starting at 2 weeks
Starting at €10,500
- Europe
- North America
- South America
- Asia
- Africa
- Australia
- BtoB targets
- BtoC targets
- BtoE targets
- Digital projects
- Non-digital projects

Example of UX method

Each process is tailor-made according to your needs.

Define study objectivesFraming
Identify behaviors and expectations, create proto-personas Individual interviews
Measure appetite, validate final personas Quantitative survey
Define and prioritize your project roadmap Presentation of results

Guerlain's consulting service at Ferpection

"We partnered with Ferpection on strategic subjects. They were able to conduct international exploratory researches impeccably while offering an innovative analysis framework, which deeply helped structure our strategic thinking and our roadmap."

- Adrienne Rostaing, Analytics & Customer Services Manager Guerlain