Consulting service: Test your competitors

Have users test the experience offered by your competitors

Your competitors are often your best source of inspiration.

Performing a competitive benchmark yourself is good. Doing it through your users with an external point of view is even more valuable. This will not only allow you to position yourself in the market from the point of view of your target, but also to prepare the design of a new offer for example.

The competitive analysis will provide you with key learnings: what are the essential standards? Traps to avoid ? How do you stand out?

The objectives of UX competitive analysis

(non-exhaustive list of examples)

Position yourself on the market from a user point of view
Identify the best practices of your local or international competitors
Identify the points of friction specific to your sector

Find ways to differentiate yourself from your competition
And many others depending on your project

Do you want to research your competition?

Request a tailor-made proposal

Your deliverables

(non-exhaustive list of examples)

Satisfaction scores to position yourself quickly
The user journeys of the different routes
A sector analysis with standards and opportunities
Models incorporating the best practices of the sector
Image reviews for each brand

Discover our UX benchmark client case:

Crédit Agricole wanted to carry out a comparative analysis of the subscription paths of its competitors.

Crédit Agricole case study

A benchmark study project in practice

Starting at 3 weeks
Starting at €10,500
- Europe
- North America
- South America
- Asia
- Africa
- Australia
- BtoC targets
- BtoB targets
- Digital projects
- Non-digital projects

Example of UX method

Each process is tailor-made according to your needs.

Define study objectives Framing
Compare your user experience to that of your competitors Research and user test of your competition
Identify good practices in your sector UX competitive analysis

Credit Agricole consulting service at Ferpection

"This study enabled us to identify good practices among 4 banking players and to have objective criteria for choosing between forms and conversational. Initially we had favoured a conversational approach for a warmer and more playful aspect. Finally, following the study, we switched back to classic forms and our efforts are focused on the sequences from one stage to the next."

- Marie Petit, Head of User Experience at Crédit Agricole Technologies and Services