Consulting service: Test your competitors
Have users test the experience offered by your competitors
Your competitors are often your best source of inspiration.
Performing a competitive benchmark yourself is good. Doing it through your users with an external point of view is even more valuable. This will not only allow you to position yourself in the market from the point of view of your target, but also to prepare the design of a new offer for example.
The competitive analysis will provide you with key learnings: what are the essential standards? Traps to avoid ? How do you stand out?