This white paper is intended to be a pragmatic approach to making listening to users an agility tool and a business tool for your organization. Whether you are a beginner or an old pro, we hope that it will offer you clarity and some practical advice.
Publishers, application developers, product managers, digital players, this guide, the result of the work of experts in mobile testing, has been designed to help you master the quality approach of your mobile applications.
In order to better understand your users, it is essential to measure their experience in terms of quantity and quality, the first saying what and the second why. We invite you to discover our list of good practices to analyze these two elements together.
The process of redesigning your website has begun and you're planning to do it in agile mode. Whether it's being carried out internally or together with your web design agency, everything is ready and in place: the scrum master, the agile sprints, the test and learn approach. Or nearly everything that is. Because, bizarrely, you haven't planned as many tests as you have sprints.
Is it possible to test a mobile app while it's being developed? Yes! It's now simple and easy to make your app available to a community of testers, no matter whether it's on Android or iOS (or even Windows, which we won't be discussing in this article).
Users are the sole arbiters of the success or failure of a website or mobile app. Through the ratings and reviews they leave on the app stores, they choose whether to encourage or discourage other potential users. And it's the same with a website: 62% of visitors will abandon it if they encounter browsing difficulties (source: 2016 IBM study). Why conduct user tests? The answer is self evident.
When launching a new digital project (whether a website, mobile application or new feature), there are always many uncertainties regarding the best way to proceed. The wireframe stage drastically reduces these uncertainties, thanks to prototypes and test users. In everyday language, we would simply call it a mock-up.