This white paper is intended to be a pragmatic approach to making listening to users an agility tool and a business tool for your organization. Whether you are a beginner or a UX pro, we hope that it will offer you clarity and some practical advice.
In order to better understand your users, it is essential to measure their experience in terms of quantity and quality: the first tells you what and the second, why. We invite you to discover our list of good practices to analyze these two ideas together.
R.O.I. measurement, UX impact measurement, recruitment in the USA, UK and Canada, iterative remote tests, exploratory interviews, the Skin Consult Vichy case illustrates a new trend of our clients to conduct UX studies at a strategic level.
Understanding the users and their needs, creation of persona, co-creation workshop, etc. Discover the details of each step with the Sanef Bip&Go customer story. We have implemented a design thinking method called "double diamond" to support them in the launch of their new mobility application.
Fnac Darty wanted to assess the user experience of its WeFix brand, leader in smartphone repair, from the online research to the service provided at the store. 20 users all over France became mystery shoppers for Ferpection.
The process of redesigning your website has begun and you're planning to do it in agile mode. Whether it's being carried out internally or together with your web design agency, everything is ready and in place: the scrum master, the agile sprints, the test and learn approach. Or nearly everything that is. Because, unfortunately, you haven't planned as many tests as you have sprints.
Is it possible to test a mobile app while it's being developed? Yes! It's now simple and easy to make your app available to a sample of testers, no matter whether it's on Android or iOS (or also Windows, which we won't be discussing in this article).
Users are the sole arbiters of the success or failure of a website or mobile app. Through the ratings and reviews they leave on app stores, they choose whether to encourage or discourage other potential users. And it's the same with a website: 62% of visitors will abandon it if they encounter browsing difficulties (source: 2016 IBM study). Why conduct user tests? The answer is self-evident.
When launching a new digital project (whether it's a website, mobile application or new feature), there are always many uncertainties regarding the best way to proceed. The wireframe stage drastically reduces these uncertainties, thanks to prototypes and test users. In everyday language, we would simply call it a mock-up.