Consulting service: Omnichannel journey
Evaluate your experience as a whole by including different points of contact
The user experience is not limited to a digital interface. It goes beyond and will be impacted by all the online and offline points of contact that the user will have with a brand.
For example, you can have the best website possible, but if your in-store experience is not satisfactory, the user will not complete their journey or come back.
To improve both your conversion and your retention, it is essential to have an overview of the customer experience and to identify all the points of friction encountered on an omnichannel journey.