Mystery shopping for an omnichannel experience
Customer story: Fnac Darty
The context: reinforce the market research
- Founded in 2012, WeFix is the leading provider of express smartphones repairs in France. The brand has 59 shops in France and Belgium, where experts offer fast repairs services for the most popular smartphone. The company also offers a range of refurbished smartphones and accessories.
- In September 2018, the Fnac Darty group announced that it would acquire a majority stake in WeFix.
- For WeFix, the challenge is to accelerate the development of its network with dedicated corners within the group's shops.
- For Fnac Darty, the interest is to position themselves as a smartphones repair specialist, and also to reinforce its engagement in the circular economy.