Website redesign and tree structure co-construction
Customer story : Bouygues Telecom Entreprise
- In early 2019, Bouygues Telecom decided to redesign its B2B website aimed at prospects.
- In order to create user journeys closer to users' needs and expectations, Bouygues Telecom Entreprises wants to interview their B2B users to better understand their needs and incorporate their feedback throughout the project.
- The desire of the company is to involve users during the design process, from the redesign of the tree structure to the online launch, to allow teams to iterate at each stage of the site redesign.