Mystery shopping for an omnichannel experience
Customer story: Fnac Darty
The context: reinforce the market research
- Founded in 2012, WeFix is the leader of smartphones express repairs in France. The brand has 59 shops in France and Belgium, where experts offer fast repairs services for main models of smartphones. The company also offers a range of reconditioned smartphones and accessories.
- In september 2018, the Fnac Darty group annonced a majority stake held with WeFix.
- For WeFix, the challenge is to accelerate the development of its network with dedicated corners within the group's shops.
- For Fnac Darty, the interest is to position itself as a referent of smartphones repairs, and also to reinforce its engagement in the circular economy.