Consulting service: Design of a new offer

Define your offer before its launch

Are you going to create a website, an application or a service soon? To successfully launch your product and avoid the "flop", make sure you define your offer:

What needs does it meet?
Who is it for?
What is its commercial potential?
...

It is by listening to your users that you will obtain the answers to these key questions.

The objectives for designing a new offer

(non-exhaustive list of examples)

Validate and define the existing needs
Evaluate the attractiveness of a new offer
Measure the potential of the offer in one or more countries

Co-build the offer with your users
Establish specifications with the elements to prioritize
And many others depending on your project

Do you want to launch a new product or service?

Request a tailor-made proposal

Your deliverables

(non-exhaustive list of examples)

Potential penetration rate for the target
Detailed personas and archetypes
Definition of the optimal price
Brand perception and image impact
Prioritization of the different components of the offer
Recommendations for building your first models

Discover our customer case for the design of a new application

To create a new online beauty experience, L'Oréal has co-built its value proposition and the prototype with its users

L'Oréal case study

A project for the design of an offer in practice

Starting at 2 weeks
Starting at €9,500
- Europe
- North America
- South America
- Asia
- Africa
- Australia
- BtoB targets
- BtoC targets
- BtoE targets
- Digital projects
- Non-digital projects

Example of UX method

Each process is tailor-made according to your needs.

Define study objectives Framing
Measure the potential of your offer on the market and define your target Quantitative survey
Co-create the main elements of your offer with your target Design thinking workshop
Define specifications for your first models Recommendations UX

Bip&Go consulting service at Ferpection

"The design thinking approach proposed by Ferpection helped us to understand our targets for this application launch, to focus on one target rather than another, to establish precise profiles and to prioritize the functionalities that would make us stand out from the likes of Waze. I am satisfied with the way the project was carried out: method, breakdown, understanding of our problem, reactivity, precise restitution, readable supports, everything is there. In short, this is not a study just for the fun of it, it is a concrete tool for our mobile application."

- Bryan Body, Product Lead Bip&Go