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Quantitative survey

Research methodology

  • 400 respondents to represent a national target (to adapt according to your target)
  • Results of the study in 1 to 2 weeks
  • Allows to have a representative user sample validate and prioritise elements
  • 15 online questions of your choice
  • 2 open questions maximum
  • Completed online by users
Closed and open questions asked to a user volume ranging from 100 to 400 to obtain quantified answers on specific points.

What type of UX research can you do with a quantitative survey?

Here are some non-exhaustive examples:

Comparison

Comparison

To reliably measure user preference between multiple projects (mockups, competitive benchmarks, etc.).

Market research

Market research

To measure the interest of your target for your project and its various components, and evaluate its potential.

Usages and attitudes

Usages and attitudes

To refine your customer knowledge, by defining and prioritising its behaviors and expectations.

Deliverables of a quantitative survey

Included:

  • Results in frequency distribution tables

Optional:

  • Analysis of results in PowerPoint format, accessible on the platform and exportable
#

How does this UX research takes place?

  • The Success call allows us to finalise with you the survey questions.
  • We define the sample to interrogate based on your targeting criteria.
  • We write the questionnaire corresponding to the objectives of your quantitative study.
  • You receive the results of the questionnaire by email.
User studies are generally done in four main stages; the choice of the UX research method, the targeting of the users, the recovery of the quantitative data and finally the analysis of this quantitative data.

Who can you target with a quantitative survey?

End customer (B2C)
End customer
(B2C)
Professional customer (B2B)
Pro customer
(B2B)
Internal customer (B2E)
Internal customer
(B2E)

When can you activate a quantitative survey?

Concept
Concept
Prototype
Prototype
Pre-Launch
Pre-Launch
Post-Launch
Post-Launch

Why do a quantitative survey?

  • Choose between 2 or 3 different verions
  • Define the most valuable features
  • Measure the product appreciation
  • Validate user interest
  • Prioritise new features
  • Validate users' interest for the concept
  • Define my target

Learn more with our article: User Testing: What, When and How?

Our user researcher's tip

Ferpection
"Most of the time, you should not hesitate to interrogate a broad target to have a global overview, it will still be possible to zoom in on specific populations once you get the results."

- Anaïs Valentin, User Research Director at Ferpection

Why do a quantitative survey with Ferpection?

  • The quantitative survey is one of the specialties of our User Research Director. She has since shared her expertise with her team.
  • We have combined these skills with Ferpection DNA, specialist in UX and digital interfaces.
  • We accompany you from A to Z for your quantitative survey.
Diversity
Diversity
Quality
Quality
Speed
Speed
Simplicity
Simplicity
Agility
Agility
Autonomy
Autonomy
Support
Support
Prioritisation
Prioritisation
Targeting
Targeting

* Licence/Copyrights: Freepik