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Focus group

Research methodology

  • 6-10 users
  • Results in 2 to 3 weeks
  • Allows to generate ideas, ideal for creating or developing your projects, organizing for example different workshops (card sorting, crazy8, etc ...).
  • Duration of sessions: 2 hours
  • Moderated by a professional facilitator
  • In a room with all users, most often with one-way glass
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A focus group is a discussion organized with a group of respondents. A moderator leads the discussion through an interview guide on a particular topic to get feedback (about the profile of users, products, services, concepts, prototypes, strategies and environments) and learning through the dynamics of group.

What type of UX research can you do with a focus group?

Here are some non-exhaustive examples:

Customer knowledge

Customer knowledge

To understand customer behaviors and needs.

Concept / idea test

Concept / idea testing

To evaluate users' interest for a concept and refine your project with generated insights.

Ideation

Ideation

To co-build products and services with your customers, based on their needs.

Deliverables of a focus group

Included:

  • Report with analysis
  • Material resulting from group work if this is the case

Optional:

  • Video capture of sessions ( to be validated before the project)
  • UX recommendations
  • Room rental and management
  • Transcription
  • Post-study coaching
#

How does this UX research takes place?

  • The Success call allows us to finalise with you the objectives and the protocol of the focus group.
  • We recruit users according to the targeting criteria identified together upstream.
  • We invite to the focus group more users than the desired number, in order to avoid withdrawals.
  • We write the interview guide, based on your goals. This guide will be followed by the facilitator during the focus group sessions.
  • During the study, the facilitator is assisted by another professional who transcripts the sessions.
  • Participants are invited to various workshops, tests and scenarios to explore your issues.
  • A video capture of the sessions are recorded.
User studies are generally done in four main stages; the choice of the UX research method, the targeting of the users, the recovery of the qualitative data and finally the analysis of this qualitative data.

Who can you target with a focus group?

End customer (B2C)
End customer
(B2C)
Professional customer (B2B)
Pro customer
(B2B)
Internal customer (B2E)
Internal customer
(B2E)

When can you conduct a focus group?

Concept
Concept
Prototype
Prototype
Pre-Launch
Pre-Launch
Post-Launch
Post-Launch

Why conduct a focus group?

  • Discover users and their needs
  • Define the essential features
  • Find creative or development leads
Find the research method adapted to your needs

Learn more with our article: User Testing: What, When and How?

Our user researcher's tip

Ferpection
"So that a good group dynamic can take place, it's important to have consistent profiles within the same group.... and heterogeneous profiles from one group to another to diversify your target."

- Anaïs Valentin, User Research Director at Ferpection

Why do a focus group with Ferpection?

  • The quantitative survey is one of the specialties of our User Research Director. She has since shared her expertise with her team.
  • We have combined these skills with Ferpection DNA, specialist in UX and digital interfaces.
  • We accompany you from A to Z for your focus group.
Diversity
Diversity
Quality
Quality
Speed
Speed
Simplicity
Simplicity
Agility
Agility
Autonomy
Autonomy
Support
Support
Prioritisation
Prioritisation
Targeting
Targeting

* Licence/Copyrights: Freepik

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