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Focus group

Methodology

  • 6-10 users according to targeting
  • Results in 2 to 3 weeks
  • The group dynamics allows to generate ideas. That's particularly appropriate to create or develop your projects, for example thanks to different type of exercises (card sorting, crazy8, etc). The discussion takes place in a room with all the users and is moderated by a facilitator. Duration of each sessions: 2 hours

Benefits

  • Explore and identify user's gains and pains
  • Collect spontaneous reactions
  • Have a group dynamic
  • Build and test a service, product or design

Deliverables

  • Report with analysis of interviews

In which cases set up this study

  • Refine creative or functional ideas
  • Learn about my users and their needs
  • Find ideas of new products or functionalities to develop
  • Define most valuable functions