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Focus group

Research methodology

6-10 users
Results in 2 to 3 weeks
Great for generating ideas locally or anywhere in the world, ideal for creating or developing your projects, exploring group dynamics, leveraging creative workshops methods such as card sorting, crazy8, etc.

Duration of sessions: 2 hours
Moderated by a professional facilitator
In a room with all users, most often with one-way glass

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What type of UX research can you do with a focus group?

Here are some non-exhaustive examples:

Customer knowledge

To understand customer behaviour and needs.

Concept / idea testing

To evaluate users' interest in a concept and refine your project with generated insights.

Ideation

To co-develop products and services with your customers, based on their needs.

Deliverables of a focus group

Included:

Report with analysis
Material resulting from group work if this is the case

Optional:

Video capture of sessions (to be validated before the project)
UX recommendations
Room rental and management
Transcription
Post-study coaching
International and translations

How does this UX research takes place?

The Success call allows us to finalise the objectives and the protocol of the focus group with you.
We recruit users according to the targeting criteria identified together in the Success call, in your local country as well as internationally.
We invite more users than the desired number to the focus group, in order to avoid withdrawals.
We write the interview guide, based on your goals. This guide will be followed by the facilitator during the focus group sessions.
During the study, the facilitator is assisted by another professional who transcribes the sessions.
Participants are invited to various workshops, tests and scenarios to explore your issues.
Session videos are recorded.
Analysis is provided from toplines to in-depth report, including cultural awareness in the case of international interviews.

User studies are generally done in four main stages; the choice of the UX research method, the targeting of the users, the recovery of the qualitative data and finally the analysis of this qualitative data.

Who can you target with a focus group?

End customer
(B2C)

Pro customer
(B2B)

Internal customer
(B2E)

When can you conduct a focus group?

Concept

Prototype

Pre-Launch

Post-Launch

Why conduct a focus group?

Discover users and their needs
Define the essential features of your product
Find creative or development leads
Explore cultural differences at global level

Find a research method adapted to your needs

Learn more with our article: User Testing: What, When and How?

Our user researcher's tip

"So that a good group dynamic can take place, it's important to have consistent profiles within the same group.... and distinct profiles from one group to another to diversify your target."

- Anaïs Valentin, User Research Director at Ferpection

Why do a focus group with Ferpection?

The quantitative survey is one of the specialties of our User Research Director. She has since shared her expertise with her team.
We have combined these skills with Ferpection DNA, specialist in UX and digital interfaces.
We accompany you from A to Z for your focus group.