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Focus group
Methodology
- 6-10 users according to targeting
- Results in 2 to 3 weeks
- The group dynamics allows to generate ideas. That's particularly appropriate to create or develop your projects, for example thanks to different type of exercises (card sorting, crazy8, etc). The discussion takes place in a room with all the users and is moderated by a facilitator. Duration of each sessions: 2 hours
Benefits
- Explore and identify user's gains and pains
- Collect spontaneous reactions
- Have a group dynamic
- Build and test a service, product or design
Deliverables
- Report with analysis of interviews
In which cases set up this study
- Define most valuable functions
- Find ideas of new products or functionalities to develop
- Learn about my users and their needs
- Refine creative or functional ideas