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Results in 2 to 3 weeks
Allows to generate ideas, ideal for creating or developing your projects, organizing for example different workshops (card sorting, crazy8, etc ...).
Duration of sessions: 2 hours
Moderated by a professional facilitator
In a room with all users, most often with one-way glass
What type of UX research can you do with a focus group?
Here are some non-exhaustive examples:
To understand customer behaviors and needs.
Concept / idea testing
To evaluate users' interest for a concept and refine your project with generated insights.
To co-build products and services with your customers, based on their needs.
Deliverables of a focus group
Report with analysis
Material resulting from group work if this is the case
Video capture of sessions ( to be validated before the project)
Room rental and management
How does this UX research takes place?
The Success call allows us to finalise with you the objectives and the protocol of the focus group.
We recruit users according to the targeting criteria identified together upstream.
We invite to the focus group more users than the desired number, in order to avoid withdrawals.
We write the interview guide, based on your goals. This guide will be followed by the facilitator during the focus group sessions.
During the study, the facilitator is assisted by another professional who transcripts the sessions.
Participants are invited to various workshops, tests and scenarios to explore your issues.
A video capture of the sessions are recorded.
Our user researcher's tip
"So that a good group dynamic can take place, it's important to have consistent profiles within the same group.... and heterogeneous profiles from one group to another to diversify your target."
Anaïs Valentin, User Research Director at Ferpection
Why do a focus group with Ferpection?
The quantitative survey is one of the specialties of our User Research Director. She has since shared her expertise with her team.
We have combined these skills with Ferpection DNA, specialist in UX and digital interfaces.
We accompany you from A to Z for your focus group.
Discover our other UX research methods
* Licence/Copyrights: Freepik