The group dynamics allows to generate ideas. That's particularly appropriate to create or develop your projects, for example thanks to different type of exercises (card sorting, crazy8, etc).
The discussion takes place in a room with all the users and is moderated by a facilitator.
Duration of each sessions: 2 hours
Explore and identify user's gains and pains
Collect spontaneous reactions
Have a group dynamic
Build and test a service, product or design
Report with analysis of interviews
In which cases set up this study
Define most valuable functions
Find ideas of new products or functionalities to develop
Learn about my users and their needs
Refine creative or functional ideas
Any question? Any project to launch or to redesign? Feel free to contact us!