Great for generating ideas locally or anywhere in the world, ideal for creating or developing your projects, exploring group dynamics, leveraging creative workshops methods such as card sorting, crazy8, etc.
Duration of sessions: 2 hours
Moderated by a professional facilitator
In a room with all users, most often with one-way glass
"So that a good group dynamic can take place, it's important to have consistent profiles within the same group.... and distinct profiles from one group to another to diversify your target."
- Anaïs Valentin, User Research Director at Ferpection
Why do a focus group with Ferpection?
The quantitative survey is one of the specialties of our User Research Director. She has since shared her expertise with her team.
We have combined these skills with Ferpection DNA, specialist in UX and digital interfaces.
We accompany you from A to Z for your focus group.