Quantitative survey

Research methodology

400 respondents representative of the target population in a given country, adaptable to your specific target
Results of the study in 1 to 2 weeks
Allows for a representative user sample in order to validate and prioritize elements

15 online questions of your choice
2 open questions maximum
Completed online by users

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What type of UX research can you do with a quantitative survey?

Here are some non-exhaustive examples:

Comparison

To reliably measure user preference between multiple projects (mockups, competitive benchmarks, etc.).

Market research

To measure the interest of your target for your project and its various components, and evaluate its potential in one or more countries.

Usages and attitudes

To refine your customer knowledge, by defining and prioritizing their behaviors and expectations.

Deliverables of a quantitative survey

Included:

Results in frequency distribution tables

Optional:

Analysis of results in PowerPoint format, accessible on the platform and exportable
International and translations

How does this UX research takes place?

The kick-off call allows us to frame the project and survey questions together.
We define the sample to interrogate based on your targeting criteria in one or multiple geographies.
We write the questionnaire responding to the objectives of your quantitative study.
We present you with the topline results of the questionnaire.
In case of in-depth analysis, we also explore for you international cultural differences.

User studies are generally done in four main stages; the choice of the UX research method, the targeting of the users, the recovery of the quantitative data and finally the analysis of this quantitative data.

Who can you target with a quantitative survey?

End customer
(B2C)

Pro customer
(B2B)

Internal customer
(B2E)

When can you activate a quantitative survey?

Concept

Prototype

Pre-Launch

Post-Launch

Why do a quantitative survey?

Choose between 2 or 3 different verions
Define the most valuable features
Measure the product appreciation
Validate user interest
Prioritise new features
Validate users' interest for the concept
Define my target
Compare interntional markets

Learn more with our article: User Testing: What, When and How?

Our user researcher's tip

"Most of the time, you should not hesitate to interrogate a broad target to have a global overview, it will still be possible to zoom in on specific populations once you get the results."

- Florine July, Senior UX Research Consultant

Why do a quantitative survey with Ferpection?

The quantitative survey is one of the specialties of our User Research Director. She has since shared her expertise with her team.
We have combined these skills with Ferpection DNA, specialist in UX and digital interfaces.
We accompany you from A to Z for your quantitative survey.