User interview

Research methodology

6-8 individuals
Results in 2 to 3 weeks
Allows you to have spontaneous reactions and to dig into specific elements with personalized follow-up questions locally or in your key markets

Interview duration: 45 minutes
1 user and 1 professional facilitator
By phone, video, or face to face

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What type of UX research can you do with user interviews?

Here are some non-exhaustive examples:

UX testing

To identify possible improvements on a mock-up, a prototype or a live version, for mobile or desktop.

Physical product testing

To understand the use and expectations around a product.

Customer knowledge

To understand customer behaviors and needs.

Deliverables of an individual user interview

Included:

Report with analysis of interviews

Optional:

Interview videos
UX recommendations
Prototype animation
Room rental and management
Transcription
Post-study coaching
International and translations

How does this UX research takes place?

The kick-off call will allow us to finalize with you the goals and the protocol of the research.
We recruit users according to the criteria identified together beforehand, all across the world.
We write in parallel the interview guide that will be followed by the facilitator during the interviews.
During the interview, whether done face-to-face or remotely, the facilitator is assisted by another professional who transcribes the sessions.
When technically possible, we take a video capture of the tester's screen and / or webcam.
Analysis from topline to in-depth reports, including cultural awareness in the case of international interviews.

User studies are generally done in four main stages; the choice of the UX research method, the targeting of the users, the recovery of the qualitative data and finally the analysis of this qualitative data.

Who can you target with user interviews?

End customer
(B2C)

Pro customer
(B2B)

Internal customer
(B2E)

When can you conduct user interviews?

Concept

Prototype

Pre-Launch

Post-Launch

Why conduct user interviews?

Define the most valuable features of a website or application
Diagnose the difficulties and frictions of the user experience
Test the understanding of the interface by the testers
Ensure the ergonomy of a digital interface
Test the perception of the design of the website or the app
Discover users and their needs
Test the information architecture of the interface
Conduct global research with a strong understanding of cultural differences

Learn more with our article: User Testing: What, When and How?

They made individual interview with Ferpection

"The design thinking approach proposed by Ferpection helped us to understand our targets, to focus on one rather than another, to establish precise profiles and to prioritize the functionalities that would set us apart from Waze for example. As for the execution, I am satisfied: the method, the breakdown, the understanding of our problem, the reactivity, the precise final results report, the readable supports, everything is there."

- Bryan Body, Product Lead Bip&Go

"We partnered with Ferpection on strategic subjects. They were able to conduct international exploratory researches impeccably while offering an innovative analysis framework, which deeply helped structure our strategic thinking and our roadmap."

- Adrienne Rostaing, Analytics & Customer Services Manager Guerlain

"We got in touch with Ferpection in order to identify the optimization points in our application SIMA, targeted for our maintenance staff. With efficiency and flexibility, they conducted testing with their user testers and interviewed our staff in order to guranatee a fluid experience that meets our users needs."

- Marie Bouard, Paris City Council

"Ferpection's user research allowed us to confirm the choices we made during the redesign of our applications and test them with real users."

- Nicolas Haese, Head of Mobile at Leroy Merlin

Why do an individual user interview with Ferpection?

We are specialists in remote and face-to-face UX research.
A specialized facilitator will lead the user interviews.
The heart of our activity is the UX study of digital interfaces. We have carried out over 700 studies of websites and mobile applications, as well as chatbots, terminals and connected objects.
Beyond the digital, we have expert knowledge of the study across the entire customer journey: media, website, store, customer service, app, ...