Great for generating ideas locally or anywhere in the world, ideal for creating or developing your projects, exploring group dynamics, leveraging creative workshops methods such as card sorting, crazy8, etc.
Session duration: 2 hours
Moderated by a professional facilitator
In a room with all users, most often with one-way glass
"The design thinking approach proposed by Ferpection helped us to understand our targets for this application launch, to focus on one target rather than another, to establish precise profiles and to prioritize the functionalities that would make us stand out from the likes of Waze. I am satisfied with the way the project was carried out: method, breakdown, understanding of our problem, reactivity, precise restitution, readable supports, everything is there. In short, this is not a study for the fun of it, it is a concrete tool for our mobile application."
- Bryan Body, Product Lead Bip&Go
"How to stepchange SEO and UX at the same time? Thanks to Ferpection's unique combination of focus groups, card sorting and usability tests, we were able to reconsider our hypothesis and generate clear R.O.I.: +80% SEO traffic and +30% conversion rate!"
- Yohan Debray, Product Owner Bouygues Telecom
Why do a focus group with Ferpection?
The focus group is one of the specialties of our User Research Director. She has since shared her expertise with her team.
We have combined these skills with Ferpection DNA, specialist in UX and digital interfaces.
We accompany you from A to Z for your focus group.
Discover our other UX research methods
* Licence/Copyrights: Freepik
You have a project and wish to adopt a user-centric approach?