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See all UX methods

Focus group

Research methodology

  • 6-10 users
  • Results in 2 to 3 weeks
  • Great for generating ideas locally or anywhere in the world, ideal for creating or developing your projects, exploring group dynamics, leveraging creative workshops methods such as card sorting, crazy8, etc.
  • Session duration: 2 hours
  • Moderated by a professional facilitator
  • In a room with all users, most often with one-way glass
A focus group is a discussion organized with a group of respondents. A moderator leads the discussion through an interview guide on a particular topic to get feedback (about the profile of users, products, services, concepts, prototypes, strategies and environments) and learning through the dynamics of group.

What type of UX research can you do with a focus group?

Here are some non-exhaustive examples:

Customer knowledge

Customer knowledge

To understand customer behaviors and needs.

Concept / idea test

Concept / idea testing

To evaluate users' interest in a concept and refine your project with generated insights.

Ideation

Ideation

To co-build products and services with your customers, based on their needs.

Deliverables of a focus group

Included:

  • Report with analysis
  • Material resulting from group work if this is the case

Optional:

  • Video capture of sessions (to be validated before the project)
  • UX recommendations
  • Room rental and management
  • Transcription
  • Post-study coaching
  • International and translations
#

How does this UX research takes place?

  • The kick-off call allows us to finalize with you the objectives and the protocol of the focus group.
  • We recruit users according to the targeting criteria identified together beforehand, in your local country as well as internationally.
  • We invite to the focus group more users than the desired number, in order to avoid withdrawals.
  • We write the interview guide, based on your goals. This guide will be followed by the facilitator during the focus group sessions.
  • During the study, the facilitator is assisted by another professional who transcribes the sessions.
  • Participants are invited to various workshops, tests and scenarios to explore your issues.
  • Session videos are recorded.
  • Analysis are provided from topline to in-depth reports, including cultural awareness in the case of international interviews.
User studies are generally done in four main stages; the choice of the UX research method, the targeting of the users, the recovery of the qualitative data and finally the analysis of this qualitative data.

Who can you target with a focus group?

End customer (B2C)
End customer
(B2C)
Professional customer (B2B)
Pro customer
(B2B)
Internal customer (B2E)
Internal customer
(B2E)

When can you conduct a focus group?

Concept
Concept
Prototype
Prototype
Pre-Launch
Pre-Launch
Post-Launch
Post-Launch

Why conduct a focus group?

  • Discover users and their needs
  • Define the essential features
  • Find creative or development leads
  • Explore cultural differences at global level

Learn more with our article: User Testing: What, When and How?

They made focus group with Ferpection

Bip&Go
"The design thinking approach proposed by Ferpection helped us to understand our targets for this application launch, to focus on one target rather than another, to establish precise profiles and to prioritize the functionalities that would make us stand out from the likes of Waze. I am satisfied with the way the project was carried out: method, breakdown, understanding of our problem, reactivity, precise restitution, readable supports, everything is there. In short, this is not a study for the fun of it, it is a concrete tool for our mobile application."

- Bryan Body, Product Lead Bip&Go

Bouygues Telecom
"How to stepchange SEO and UX at the same time? Thanks to Ferpection's unique combination of focus groups, card sorting and usability tests, we were able to reconsider our hypothesis and generate clear R.O.I.: +80% SEO traffic and +30% conversion rate!"

- Yohan Debray, Product Owner Bouygues Telecom

Why do a focus group with Ferpection?

  • The focus group is one of the specialties of our User Research Director. She has since shared her expertise with her team.
  • We have combined these skills with Ferpection DNA, specialist in UX and digital interfaces.
  • We accompany you from A to Z for your focus group.
Diversity
Diversity
Quality
Quality
Speed
Speed
Simplicity
Simplicity
Agility
Agility
Autonomy
Autonomy
Support
Support
Prioritisation
Prioritisation
Targeting
Targeting

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