Continuously improving the customer journey
Customer story: Lacoste
The context: working with agile methodologies
- Today Lacoste is facing a real challenge: accelerating its digital strategy by strengthening online purchases while preserving its brand image. The online shopping experience must be at least as qualitative as the experience in a Lacoste store. In this context, we have empowered Lacoste with an iterative process to better complete specific user research projects.
- Teams work continuously to improve the e-commerce website on a global scale.
- The brand ensures customers’ needs are at the centre of any improvement to the website's user journey.
- Lacoste knows well that cultural aspects generate differences in how users will perceive the brand. Hence the need to assess and compare customers’ expectations in different countries such as France and the USA.