Refining a value proposition and improving the global user experience at international level
Customer story: L'Oréal / Vichy
- Vichy has developed a new customer experience called SkinconsultAI that conducts online skin diagnostics. It helps users know more about their skin and take better care of it: people take a selfie and fill in some information about their skin profile to get a full skin aging diagnostic and product recommendation.
- The main goal of the user research was to assess the value proposition and offered experience at international level.