Refining a value proposition and improving the user experience
Customer story: L'Oréal / Vichy
- Vichy has developed a new customer experience called SkinconsultAI that realizes online skin diagnostic. It helps users know more about their skin and take better care of it: people take a selfie and fill in some information about their skin profile to get a full skin aging diagnostic and product recommendation.
- The main goals of the researches were to assess the value proposition and experience proposed.