Creating a mobile application through design thinking
Customer story: Bip and Go
Innovating on the mobility apps market
- Bip and Go, subsidiary of Sanef group, sells subscriptions for the highway toll system Liber t. This offer gives drivers simple and quick access to the system. Bip and Go wants to enlarge their offer while allowing customers to simply access their account through a mobile app. Furthermore, the marketing direction envisions drivers' expectations and needs about mobility in a broader way.
- Bip and Go aims to invest more widely the market, with new services for its current customers and also opening up to new targets.
- The Bip and Go team is convinced that existing mobility apps are not fully covering customers' needs and asks for a better market understanding.