Continuously improving the customer journey
Customer story: Lacoste
The context: working with agile methodologies
- Today Lacoste is facing a real challenge: accelerating its digital strategy by strengthening online purchases while preserving its brand image. The online shopping experience must be at least as qualitative as the experience in a Lacoste store. In this context, we have empowered Lacoste with an iterative process to better complete specific user research projects.
- Teams work continuously to improve the e-commerce website on a global scale.
- The brand ensures customers’ needs are at the centre of any improvement to the website's user journey.
- Lacoste knows well that cultural aspects generates differences in how users will perceive the brand. Hence a will to assess and compare customers’ expectations in different countries such as France and the USA.