Continuously improving of the customer journey
Customer story: Lacoste
The context: Working with an agile methodology
- Today Lacoste is facing a real challenge: accelerating its digital strategy by strengthening online purchases while preserving its brand image. The online shopping experience must be at least as qualitative as the experience in a Lacoste store. In this context, we have assisted Lacoste by putting together an iterative process to better complete specific user research projects that we do with Lacoste.
- Teams work continuously to to improve the e-commerce website.
- The brand makes sure to place customers’ needs at the centre of preoccupations when improving the user journey on the website.
- Lacoste knows well that cultural aspects bring many differences in the users’ approach to the brand. Therefore, there is a need to evaluate and compare customers’ expectations in France and in the USA.