What type of UX research can you do with user interviews?
Here are some non-exhaustive examples:
UX testing
To identify possible improvement on a mock-up, a prototype or a live version, for mobile or desktop.
Physical product testing
To understand the use and expectations around the product.
Customer knowledge
To understand customer behaviors and needs.
Deliverables of an individual user interview
Included:
Report with analysis of interviews
Optional:
Interview videos
UX recommendations
Prototype animation
Room rental and management
Transcription
Post-study coaching
How does this UX research takes place?
The Success call will allow us to finalise with you the goals and the protocol of the research.
We recruit users according to criteria identified together upstream.
We write in parallel the interview guide that will be followed by the facilitator during the interviews.
During the interview, whether they are done face-to-face or remotely, the facilitator is assisted by another professional who transcripts the sessions.
When technically possible, we take a video capture of the tester's screen and / or webcam.
Who can you target with user interviews?
End customer (B2C)Pro customer (B2B)Internal customer (B2E)
When can you conduct user interviews?
ConceptPrototypePre-LaunchPost-Launch
Why conduct user interviews?
Define the most valuable features of a website or application
Diagnose the difficulties and frictions of the user experience
Test the understanding of the interface by the testers
Ensure the ergonomy of a digital interface
Test the perception of the design of the website or the app
Discover users and their needs
Test the information architecture of the interface
"In order to consolidate the results, it is important not to diversify the profiles within the same sample."
- Anaïs Valentin, User Research Director at Ferpection
Why do an individual user interview with Ferpection?
We are specialists in remote and face-to-face UX research.
A specialised facilitator will lead the user interviews.
The heart of our activity is the UX study of digital interfaces. We realised more than 700 studies of websites, mobile applications, but also chatbots, terminals and connected objects.
Beyond the digital, we master the study of the entire customer journey: media, website, store, customer service, app, ...
