Understanding the expectations and behaviours of your customers on specific and defined topics.
Interviews can be done by phone, video call or in person.
A user test can be done during the interview according to the requirements.
Duration of each interview: 45-60 minutes
Explore and identify user's gains and pains
Collect spontaneous reactions
To understand customer's behaviours and expectations
To go into subjects in depth
Report with analysis of interviews
In which cases set up this study
Test the information architecture
Test different versions
Define most valuable functions
Perform an audit on my product before redesigning it
Check the usability
Define the information architecture
Learn about my users and their needs
Reveal pains and frictions in the user experience
Test the look and feel of a design
Test the understanding of an interface
Any question? Any project to launch or to redesign? Feel free to contact us!