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User interview

Methodology of the study

  • 6-8 individuals
  • Results in 2 to 3 weeks
  • Allows you to have spontaneous reactions and to dig into specific elements with personalised follow-up questions
  • Interview duration 45 minutes
  • 1 user and 1 professional facilitator
  • By phone, video, or face to face
Exploratory, guided or semi-guided interviews to better understand users according to research objectives. They can be conducted by phone, video or in person.

What types of studies can you do with this methodology?

Here are some non-exhaustive examples:

UX test

UX test

To identify possible improvement on a mock-up, a prototype or a live version, for mobile or desktop.

Physical product test

Physical product test

To understand the use and expectations around the product.

Customer knowledge

Customer knowledge

To understand customer behaviors and needs.

Deliverables of an individual user interview

Included:

  • Report with analysis of interviews

Optional:

  • Interview videos
  • UX recommendations
  • Prototype animation
  • Room rental and management
  • Transcription
  • Post-study coaching
#

How does the study take place?

  • The Success call will allow us to finalise with you the objectives and the protocol of the study.
  • We recruit users according to criteria identified together upstream.
  • We write in parallel the interview guide that will be followed by the facilitator during the interviews.
  • During the interview, whether they are done face-to-face or remotely, the facilitator is assisted by another professional who transcripts the sessions.
  • When technically possible, we take a video capture of the tester's screen and / or webcam.
User studies are generally done in four main stages; the choice of the methodologies, the targeting of the users, the recovery of the feedback and finally the analysis of this feedback.

Who can you interrogate with this method?

End customer (B2C)
End customer
(B2C)
Professional customer (B2B)
Pro customer
(B2B)
Internal customer (B2E)
Internal customer
(B2E)

When can you activate it?

Concept
Concept
Prototype
Prototype
Pre-Launch
Pre-Launch
Post-Launch
Post-Launch

Why set up this study?

  • Define the most valuable features of a website or application
  • Diagnose the difficulties and frictions of the user experience
  • Test the understanding of the interface by the testers
  • Ensure the ergonomy of a digital interface
  • Test the perception of the design of the website or the app
  • Discover users and their needs
  • Test the information architecture of the interface

Learn more with our article: User Testing: What, When and How?

The advice of the Ferpection expert

Ferpection
"In order to consolidate the results, it is important not to diversify the profiles within the same sample."

- Anaïs Valentin, User Research Director at Ferpection

Why do an individual user interview with Ferpection?

  • We are specialists in remote and face-to-face UX studies.
  • A specialised facilitator will lead the user interviews.
  • The heart of our activity is the UX study of digital interfaces. We realised more than 700 studies of websites, mobile applications, but also chatbots, terminals and connected objects.
  • Beyond the digital, we master the study of the entire customer journey: media, website, store, customer service, app, ...
Diversity
Diversity
Quality
Quality
Speed
Speed
Simplicity
Simplicity
Agility
Agility
Autonomy
Autonomy
Support
Support
Prioritisation
Prioritisation
Targeting
Targeting

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