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User interview
Methodology
- 6-8 users according to targeting
- Results in 2 to 3 weeks
- Understanding the expectations and behaviours of your customers on specific and defined topics. Interviews can be done by phone, video call or in person. A user test can be done during the interview according to the requirements. Duration of each interview: 45-60 minutes
Benefits
- Explore and identify user's gains and pains
- Collect spontaneous reactions
- To understand customer's behaviours and expectations
- To go into subjects in depth
Deliverables
- Report with analysis of interviews
In which cases set up this study
- Test the information architecture
- Test different versions
- Define most valuable functions
- Perform an audit on my product before redesigning it
- Check the usability
- Define the information architecture
- Learn about my users and their needs
- Reveal pains and frictions in the user experience
- Test the look and feel of a design
- Test the understanding of an interface